Ginsburg Design - Our Work

Mobile Payments App

Ginsburg Design recently worked with a large software company on NFC-based mobile payment solutions for consumers. The Android version of the app will be available in 2011.
Small Business Tablet Project

In late 2010, Ginsburg Design worked with a large software company on alternative tablet solutions for small businesses. A subset of these solutions should be available in 2011.
Walmart iPhone App

Walmart launched an iPhone app soon after the App Store opened. While the initial app was a tremendous success, it lacked some core features that users had grown accustomed to on the web site. Ginsburg Design worked with Walmart to incorporate these features into version 2.0 of their iPhone app.
Art Beat iPhone App

Art Beat, an art events web site based in Tokyo, had a basic mobile presence but it did not take advantage of one of the key mobile benefits: location. Ginsburg Design helped Art Beat design a location-based iPhone app, making events easier to find as well as improving the overall mobile user experience.
Usable LogIn

Usable LogIn, a service that provides secure access to web sites, launched at Demo2008. Ginsburg Design worked closely with Usable prior to launch, leading user research to help define the product as well as iterative design and testing of early prototypes. Usable LogIn was well-received at Demo, garnering reviews in CNET, USA Today, PC World, and many other trade magazines.
Yahoo! Photos

When Yahoo! Photos increased personal storage from 30MB to 1GB, it became increasingly difficult for users to organize and find their photos. Moreover, the overall user experience had grown outdated, containing a patchwork of older, less intuitive, web interaction models. Ginsburg Design led the redesign of this service from the ground up; the design was showcased at Demo2006.
Holocaust Museum

The Holocaust Museum has one of the world's richest collections of Holocaust era documents, yet it remains difficult for non-scholars to research the fate of Holocaust victims and survivors. Ginsburg Design designed and developed a prototype to make key parts of this valuable collection accessible to scholars and non-scholars alike.
Hotwire

Hotwire publishes a website called "Travel Ticker" which contains travel deals hand-picked by an in-house team. While the former publishing system could "get the job done," the team encountered countless usability issues throughout the process. Ginsburg Design redesigned the publishing system, reducing the site's time to market and increasing user satisfaction.
Autodesk

Autodesk has a vast collection of resources on their corporate web site but the complex site structure made it difficult to find even the most basic information. Ginsburg Design simplified the underlying information architecture and search functionality, making it easier for both new and existing customers to find the information they need.
Pie Digital

Wireless home networking has grown more complex given the number and type of devices users wish to add to their networks--printers, televisions, speakers. Ginsburg Design, in collaboration with Bluebolt Design, helped Pie Digital better understand their prospective users' home networking needs and developed a UX strategy to meet these needs.